Think local, the introduction of puntFRL and dotAmsterdam
Introducing unique domain extensions

Leon van der Kolk

In 2015, we introduced the domain extension for Friesland. Within a year, we also introduced dotAmsterdam, the domain name for Amsterdam. The preparations for the launch of these domain extensions started almost three years earlier. After reading an article about a group of Frisians that had applied for a domain extension for Friesland but who were now having troubles about getting things financed, the idea came to mind that we might take over this adventure. With his backpack, Henri went to Friesland to meet with the Frisians. There he found a group of enthusiastic developers that wanted to start a special place on the internet to help extend the Frisian identity online.

The Frisian government had second doubts about the business case and were not ready to fund this mission. We were able to take over the project and took the risk of the technical application and market introduction.The Frisian government was happy that we were willing to support the initiative and kept their word in supporting the project. The market introduction was being executed by a corporation of various Frisian marketing and communication firms that all believed in the mission of putting Friesland on the map digitally. The launch was a great success. Within a few months more than 15 thousand .frl domains were registered. And the province of Friesland is still using their .frl,, with pride.

The experience we got from the introduction of .frl, was happily used with the introduction of .amsterdam in the coming period. In close collaboration with SIDN and the municipality of Amsterdam, this domain extension was successfully brought into the market. Around 30 thousand .amsterdam domains were registered at the introduction. With Amsterdam being even more famous than The Netherlands, it was now possible to claim your own piece of Amsterdam online.

We are a group of colleagues, brands, members and investors with a shared interest. Making more impact on society with less impact on the environment.

We’re round and square

If you do what you always did, you will get what you always got. But there are other ways. Putting impact first. Providing fresh perspectives. Changing the status quo. Are you with us?




A domain name for every one, the start of Mijndomein
Making domain names accessible, affordable and easy


Connecting people across the World Wide Web
Making all Top Level Domains available


The introduction of Private Lease in the Netherlands
How an advertising campaign led to Mijndomein Auto


Standing firm for a safe and open internet
How to win a lawsuit against a rabbit


Starting our own bonds platform to raise money
Why support banks if we can support each other


Think local, the introduction of puntFRL and dotAmsterdam
Introducing unique domain extensions


The end of possession, the concept of Shared Mobility and Energy  
Getting inspired to start new adventures 


Introducing an energy company that does not earn on usage
Building a Shared Energy-as-a-Service platform


Making work more fun for everyone
Introducing even better working conditions


Launching car number 1.000 in Groningen
MyWheels mission started in 1993 already

imple mart hareable


Henri de Jong
Tamara de Groot
Stephan Plat
Karina Tiekstra
Joost van Rooij
Angela van de Klok
Roy Bauweraerts
Peter-Jan Karens
Stefan Heesakkers
Leon van der Kolk
Ewout de Graaf
Erik Smit
Dion Goudkuil
Auke Ferwerda
Herman Veenstra
Hans Valk

And many other talented people. Want to become a part of The Sharing Group?

Career Opportunities